Thoroughly professional, with some extremely good ideas" − Henrietta Paterson, The Hen-House "I cannot recommend INDIGO Concept highly enough.
Webdesign concept professional#
"A superb mix of creative flair and professional personal service whilst embracing the latest digital technologies available, at a sensible price." − Neil Chrismas, Bandit UK "Thanks so much to Will and the team- I am completely delighted with it all" − Annie Hill, Hill & Co Home
Another very happy client! " − Tom Clowes, Adventurer "INDIGO Concept has once again surpassed all expectations. "A lucky find with great support and helpful online advice when needed." − Lieutenant Colonel Andy Milne Royal Marines, The Worshipful Company of Shipwrights MaryPat Kavanagh, Terahertz Device Corp."I've been immensely impressed with The Indigo Concept" − Hugh Bonneville Optimizing your message for search engines and your target market is where the magic happens for page rank, readability and stickiness for your site. Crystal McFerran, The 20 Read more in How Small Businesses Can Tap Into The Content Marketing Gold MineĬlear and simple messaging is the most important aspect of a good website. Avoid the fluff and ensure that your content very concisely communicates who you are and what you do. Your web content should clearly communicate your value proposition. The crucial component of a good website is providing relevant content that your target audience finds useful and informative. There is a rigor to website design: It takes time and effort to step into your audience’s shoes and create something special. Over the years, I’ve seen many different design approaches and aesthetics come and go.
Questions around “Will the site create value for the desired audience?” and “Will it prove intuitive for them to use?” are definitely at the top of my list. Features are easy to convey, but now our website tells a story and shares our solution in an audience-specific language with real people sharing real product success.
Webdesign concept software#
We found that communicating the value of our software worked 10 times better than messaging about our product. We’re in the midst of a website overhaul designed to provide immediate value to our target audience of communication professionals by speaking to them in a voice they recognize. Just as internal communication is going through a mobile transformation, today’s websites must be responsive and mobile-friendly since many site visitors come from mobile devices. If the users can't find what they are looking for in those crucial first moments, you will likely lose them. If you can't answer the question "What was the webpage about?" then the page failed and needs improvement. I've created a method to test whether or not a website is optimized for a short attention span called "The Four-Second Test." Open a webpage and start a timer, then close the page after four seconds. Web design needs to use these numbers as a guide, by presenting key information as quickly as possible. Allison McMahan, Alford MediaĪccording to data from Google, the millennial generation has an average online attention span of 8 seconds, while the younger Gen Z group comes in at a shocking 2.8 seconds.
All of these pages will allow you to curate enough content and keywords to increase your visibility and reach your clients. I would recommend including important pages like about us, contact, portfolio/products/services, and a blog or insights page. While I know the trend in the last few years has been to have a one-page website, it's difficult with one page to maintain effective SEO. Ensure that contact information or forms are accessible on all pages to allow clients to easily reach you. It's crucial to have a clean website design that's easy to navigate.
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